Most likely your customers will have a default setting on their computers and this will be set to one of these sites for search; Google, Yahoo, MSN or AOL. These search engines all index web pages and have some form of paid advertising referred to as Pay Per Click. This is fine if you have a website but what about many small and local businesses that have little or no web presence at all? And even if you do have a website, does it show up in the search engines above?

Shop Retail uses these engines and local.com to promote your shop.